A New Era for the South Australian Baseball League
Honouring our history. Embracing our future.
The South Australian Baseball League (SABL) is proud to unveil its brand-new identity, marking the beginning of an exciting new chapter for one of Australia's oldest and most respected baseball competitions.
This is more than just a new logo. It represents the evolution of the league while paying tribute to the generations of players, coaches, volunteers and supporters who have built SABL into what it is today.
Why the Change?
As baseball in South Australia continues to grow, it became clear that our league needed a visual identity that reflected where we're heading while remaining true to where we've come from.
The previous logo has proudly represented SABL for many years. However, as we continue to modernise our competitions, strengthen our digital presence and engage new audiences, it was the right time to refresh the league's brand.
Our goal was never to replace our history it was to celebrate it.
Reflecting on the importance of the rebrand, Baseball South Australia President shared:
“The SABL name and the Piping Shrike logo represent much of our history as an association. This new logo acknowledges that history and moves us forward into what is an exciting future.”
Inspired by the Past
Throughout the design process, one thing remained clear: the new logo needed to honour SABL's heritage.
Drawing inspiration from the league's iconic retro identity, the redesign brings back elements that many within our baseball community know and love, while introducing a cleaner, more contemporary look that reflects the future of the competition.
At the centre of the new logo remains one of South Australia's most recognisable symbols the Piping Shrike.
A symbol of pride, resilience and South Australian identity, the Piping Shrike has long been associated with sport across the state. Retaining it within the SABL identity ensures the league continues to celebrate its local heritage while moving confidently into the future.
More Than a Logo
The launch of the new SABL identity marks the beginning of a broader rebrand for the competition.
Throughout the 2026–27 season, members will see the refreshed identity rolled out across:
Competition branding
Social media and digital content
Fixtures and match-day graphics
Finals branding
Merchandise
Marketing campaigns
Event signage
Print and digital communications
The new visual identity has been designed to create a consistent and professional look across every touchpoint while strengthening the league's presence both on and off the field.
Looking Ahead
The 2026–27 season will introduce a fresh approach to how SABL is presented.
Community can expect more engaging storytelling, enhanced match-day coverage, player features, behind-the-scenes content, media days and a stronger digital presence than ever before.
This rebrand is the first step in continuing to grow the profile of the South Australian Baseball League while celebrating the clubs, players, officials and volunteers who make it so special.
The Legacy Continues
While the logo may have evolved, what makes SABL special remains unchanged.
The fierce rivalries.
The club pride.
The lifelong friendships.
The volunteers.
The community.
The South Australian Baseball League has always been built on passion, tradition and excellence.
Today, we're proud to introduce a new identity that reflects those values and positions the league for the future.
Welcome to the next era of the South Australian Baseball League.